• Features up-to-date color combination guidelines
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals.
Color - Messages & Meanings: A PANTONE Color Resource free ebook pdf epub
Color - Messages & Meanings: A PANTONE Color Resource read online free book
Color - Messages & Meanings: A PANTONE Color Resource pdf free download
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